Bike Motion Benelux is the bike trade show that marks the start of the new cycling season and can’t be missed by passionate cyclists, amateur riders and sporting cyclists. The show holds everything you need from bikes, parts, accessories and clothes, to nutrition. This year the trade show included the E-bike Xperience and the Fiets & Wandelbeurs, making this event the largest consumer bicycle event in the world. More than 43,000 sportive cyclists and speed biking fans were present during the gloomy weather of the first weekend of March in the Jaarbeurs, Utrecht, and so was Tacx.

Our brand-new booth caught a lot of attention. It was divided into four sides and each side had its own experience: the Magnum Smart, the NEO Bike Smart, Tacx software combined with Smart trainers like the FLUX S and 2 Smart, and the fourth side was prepared for the Tacx Challenge. This new setup worked out in a very positive way and attracted a lot of visitors who wanted to try and test our latest indoor trainers and software.

We were very happy to continue our collaboration with the Catalan Tourist Board for this Tacx Challenge. Tacx set up a 1.5 km course in the beautiful cycling region of Girona in the North of Spain. Contestants battled the Girona Costa Brava coastline in the Tacx Desktop app and raced each other for another 500 meters downhill to set the best time. It turned out to be quite the challenge and had many suffering on the Tacx; even the beautiful views couldn’t save them. The average time the 350+ visitors took to reach that finish line was 2:15 and at the end of the weekend Joris (1:43) and Lysbet (2:07) came out on top. They both took home the great prize of a 3-day cycling holiday trip in the Catalonian region!

Each edition, the Bike Motion organization is looking for the most innovative product of the year. Every exhibitor has a chance to submit a product from their own product range to have a go at the Bike Motion Awards. There are different categories: Bicycle parts / Accessories / Clothing, shoes, helmets / Training, nutrition, and Tacx submitted the newest trainer, the NEO Bike. It was nominated in the category Training, nutrition and was awarded with a second place.

The 3-day trade show had the blood of passionate cyclists, amateur riders and sporting cyclists beginning to flow faster as the spring classics took off at the same time. The extensive list of exhibitors ensured it was another jam-packed weekend with dozens of activities with numerous activations. See you again next year!